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Category "Branding"

 

Active vs. Passive Business Sites

By Jamie Pilote
September 07, 2011
 

So you’ve got a company, and you’ve got a website.  Unless you’re a web-based company you probably hope that people will find your site either by advertising or search engines directing them to your site and that the site visit will lead to business for your company.  This describes the standard passive web site.  It sits there and waits for someone to visit it, hoping to help in the process if it can.

An active site offers something to visitors.  It doesn’t stay the same all the time and is updated to encourage regular visits.  It supplies information that may be helpful to visitors.  These updates don’t have to be drastic or even design changes.  Blogging, social media integration, photo galleries of projects that your company is involved in, or even links to stories from your industry create change and can help drive users back to your site for return visits.

Updating your site (if you even have the ability) in simple ways to provide tools, information or updates to your current or potential clients is a great way to turn your web site from a passive tool in your marketing, into an active one.  Having a site that is a destination as opposed to a stop-through can give your business a leg up in becoming the expert that your clients are looking for and the name that they will remember.

tags: 
categories:  Blogging  Branding  Marketing  Random Bites  Social Media 
 
 

The Rise of the Recommendation Web

By Nathan Moore
August 16, 2011
 

The web is an organism. It is constantly evolving. It is constantly morphing and changing its shape. It is continually adapting to current trends, new information, and progressive innovation.

In it’s infantry, it was the static web. Then, it became the dynamic web and we began to interact. About ten years ago, it morphed again - this time into the social web. In this era, we have seen the rise and fall of sites like Friendster and MySpace, we have seen services like Facebook and Twitter grow from experiments into online empires. And, we started to see the first glimpses of the recommendation web with sites like Digg and Reddit.

We are now fully entering into the era of the recommendation web - where virtually everything can be viewed, consumed, or purchased can also have a recommendation attached. This begins to shift how we find new information, how we search on the web, and how our decisions are influenced - decisions that we previously were forced to make alone.

So, where does this take us? Facebook and Google each have launched their own “recommendation networks.” Facebook has the now-iconic “Like” button, and Google recently launched +1.These giants will begin to take a stronghold onto the recommendation web.

Facebook will utilize it to connect people further and increase revenue by serving up increasingly targeted ads. Google will utilize it to organize and catalog information on the web and respond to requests accordingly. Both will leverage our existing social networks and what those people recommend to gain insight into our potential likes, dislikes, and behavior.

With the recommendation web, search engine optimization (SEO) as we know it today will be flipped on its head. It will become more important for companies and products to receive recommendations online than it will be to write strategic copy containing certain buzzwords. Search results will be heavily influenced by our social recommendations, and thus, will be catered to fit each individual.

It makes sense that this is the next logical step in the evolution of the web. Companies and organizations should recognize this early and adapt accordingly so they are not left behind in the new era of the web.

 
 

How Searchable are you?

By Jamie Pilote
August 09, 2011
 

Last week an attorney friend of mine asked me if we could build him his own site outside of his firm’s using his name as the website domain.  He wasn’t attempting to separate himself from his colleagues, he just wanted search engines that might be looking for him, as opposed to the firm, to be able to more easily find him.  My advice was that not only should he do it, but each of the other partners in the firm should do the same thing. 

A simple landing page with personal contact info as well as links to the company or organization main page and social media links are an easy way to make your organization as a whole more visible online and can lend a more prestigious appearance and a larger footprint in web search results.  Also, individuals who may know your public faces of the company or front line employees but not the organization its self can more easily find more information quickly.  These sites can be easily expanded for blogging purposes or as online destinations to send clients for specific services.

The more links that feed back to your organization via web search, the better results you’ll have being found online.

tags: 
categories:  Random Bites  Marketing  Branding 
 
 

When Opportunity Strikes, Will You Be Prepared?

By Jamie Pilote
August 02, 2011
 

Over the last two months, millions of Americans were captivated by a sport that most of us hadn’t given a single thought to since a penalty kick 12 years ago.  The US Women’s soccer team began winning their games.  Winning wasn’t exactly unexpected, but how they won drew the attention of the American public unlike any women’s sport has ever done.  Capped by the last minute, short-handed goal against Brazil in the Quarter Finals, America was hooked and the US Women’s soccer team became “our girls.”  Twitter exploded setting a new record for tweets per second, and viewership grew exponentially for the teams next two games of the World Cup. 

Although the team didn’t bring home the cup, America was interested and Women’s soccer in America’s brief window of opportunity to take advantage had begun.  Three days later a record crowd showed up in Rochester New York for a Women’s Professional Soccer match that was supposed to involve several of the heroes of the World Cup team.  Only one problem, none of those players actually played in that game.

...Two weeks later most Americans can no longer name any of the members of that team.

When the right client or company hears about your organization, are you prepared for them to find you online?  Are you proud of what they will find there?  Or, by the time you get ready to take advantage of the new found notoriety have they moved on to the organization that was prepared?  Having a web presence that makes you easily found online and represents your company well, once found, can mean the difference in a new client or a new skeptic. 

Are you prepared to be found… or forgotten?

tags: 
categories:  Web Development  Marketing  Branding  Blogging 
 
 

Created by Anthology: Election Countdown Widget Lands as Featured Download on Apple.com

By Nathan Moore
August 28, 2008
 

Recently, Anthology created an election countdown widget for Apple’s Dashboard (OS X) to help promote a new site called Help Me Vote 08. Help Me Vote provides a leadership analysis for each of the presidential candidates, Barack Obama and John McCain - then allows you to compare your rankings with others.

This morning, Apple featured the Election Countdown widget on the homepage of the widget directory. Awesome.

Download the widget:
http://www.apple.com/downloads/dashboard/justforfun/election2008countdown.html
http://helpmevote08.com/widgetry