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Category "Branding"


Top 10 Best Commercials During the 2008 Olympic Games

By Nathan Moore
August 25, 2008

The 2008 Olymipcs not only showcased the best athletes in the world, but also the best commercials in the world. Clearly, the marketing opportunities are huge during Olympic broadcasts and several companies stepped up to the plate. The following commercials are the best of the 2008 Olympics - they are engaging, compelling, and inspiring.

10. Coca-Cola: Bird’s Nest

9. GM: I Was Made For You

8. Home Depot: Sweat

7. Visa GO WORLD Series: Michael Phelps 8 Gold Medals

6. GM: Gas Station/Chevy Volt

5. Coke: Olympics and Special Olympics

4. Visa GO WORLD Series: Kerri Strug

3. Nike: Courage (I’ve Got Soul)

2. Visa GO WORLD Series: Come Together

1. Visa GO WORLD Series: Derek Redmond

And a Bonus… the worst commercial of the 2008 Games.

McDonald’s “Golden” Sandwich Commercial


Experience Branding: What We Can Learn From A Cabin in Gatlinburg

By Nathan Moore
August 04, 2008

Your brand is only as good as your customers experience your product or service. Negative experiences yield a negative brand. Positive experiences yield a positive brand. Additionally, your brand is affected by your advertising or marketing attempts only to the extent of whether you live up to your claims.

My wife, Rachael, and I took off for a weekend getaway to Gatlinburg, Tennessee this weekend. It was a last-minute trip and fortunately, we were able to book a cabin rental. Our excitement quickly drained to disgust when we arrived.

The driveway was eroded where it met the road, so we nearly ruined the car trying to accelerate quick enough to overcome the large ledge. We were then greeted by several species of bugs when we finally got inside - a insect killing spree was required. We discovered there was not even a battery in the smoke detector - which I assume is against the law in the rental business. There were holes in the walls in the bathroom. We even found writing on one of the walls. The shower knob kept falling off and the bathroom fixtures were not secured to the wall. Then, on our second day, we were infested with ants - hundreds of them - all over the kitchen.

Needless to say, our experience was less than perfect. The rental website painted this cabin as a perfect getaway location. In fact, the cabin was named “Hidden Heaven.” Ironic.

Because of our experience, it has affected our thoughts on not only this cabin but also the company that rented it. We will never use this company again. There is no telling how many other cabins they have that are in worse condition than a run-down motel.

How your customers experience your product or service is EVERYTHING. Strive to create the best experience for your customers in any way possible. A good experience will not only bring them back for more, but they will become evangelists on your behalf.

tags:  brand  Branding  cabin  experience  gatlinburg 
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