Over the last two months, millions of Americans were captivated by a sport that most of us hadn’t given a single thought to since a penalty kick 12 years ago. The US Women’s soccer team began winning their games. Winning wasn’t exactly unexpected, but how they won drew the attention of the American public unlike any women’s sport has ever done. Capped by the last minute, short-handed goal against Brazil in the Quarter Finals, America was hooked and the US Women’s soccer team became “our girls.” Twitter exploded setting a new record for tweets per second, and viewership grew exponentially for the teams next two games of the World Cup.
Although the team didn’t bring home the cup, America was interested and Women’s soccer in America’s brief window of opportunity to take advantage had begun. Three days later a record crowd showed up in Rochester New York for a Women’s Professional Soccer match that was supposed to involve several of the heroes of the World Cup team. Only one problem, none of those players actually played in that game.
...Two weeks later most Americans can no longer name any of the members of that team.
When the right client or company hears about your organization, are you prepared for them to find you online? Are you proud of what they will find there? Or, by the time you get ready to take advantage of the new found notoriety have they moved on to the organization that was prepared? Having a web presence that makes you easily found online and represents your company well, once found, can mean the difference in a new client or a new skeptic.
Are you prepared to be found… or forgotten?