RSS Random Bites

Category "Random Bites"

 

Active vs. Passive Business Sites

By Jamie Pilote
September 07, 2011
 

So you’ve got a company, and you’ve got a website.  Unless you’re a web-based company you probably hope that people will find your site either by advertising or search engines directing them to your site and that the site visit will lead to business for your company.  This describes the standard passive web site.  It sits there and waits for someone to visit it, hoping to help in the process if it can.

An active site offers something to visitors.  It doesn’t stay the same all the time and is updated to encourage regular visits.  It supplies information that may be helpful to visitors.  These updates don’t have to be drastic or even design changes.  Blogging, social media integration, photo galleries of projects that your company is involved in, or even links to stories from your industry create change and can help drive users back to your site for return visits.

Updating your site (if you even have the ability) in simple ways to provide tools, information or updates to your current or potential clients is a great way to turn your web site from a passive tool in your marketing, into an active one.  Having a site that is a destination as opposed to a stop-through can give your business a leg up in becoming the expert that your clients are looking for and the name that they will remember.

tags: 
categories:  Blogging  Branding  Marketing  Random Bites  Social Media 
 
 

How Searchable are you?

By Jamie Pilote
August 09, 2011
 

Last week an attorney friend of mine asked me if we could build him his own site outside of his firm’s using his name as the website domain.  He wasn’t attempting to separate himself from his colleagues, he just wanted search engines that might be looking for him, as opposed to the firm, to be able to more easily find him.  My advice was that not only should he do it, but each of the other partners in the firm should do the same thing. 

A simple landing page with personal contact info as well as links to the company or organization main page and social media links are an easy way to make your organization as a whole more visible online and can lend a more prestigious appearance and a larger footprint in web search results.  Also, individuals who may know your public faces of the company or front line employees but not the organization its self can more easily find more information quickly.  These sites can be easily expanded for blogging purposes or as online destinations to send clients for specific services.

The more links that feed back to your organization via web search, the better results you’ll have being found online.

tags: 
categories:  Random Bites  Marketing  Branding 
 
 

Potential, Productivity, and Refining the Work Process

By Nathan Moore
February 05, 2009
 

While I lived in New York, I participated in a leadership exercise that illustrated the potential of productivity under pressure. Our group was divided into two teams and given the task to create an actual product, build a website, and provide a way for someone to purchase the product online. Now, this process could take as much as three months or even more to complete. However, we were given a mere three hours.

Both teams kicked into high gear as soon as the clock began, and three hours later, both teams had a product, a functioning website, and an online purchase option. Granted, the products did not look that great, the websites were extremely bare, and the payment option was done through PayPal, but - both teams had completed the almost-impossible objective.

Many times, we do not really push ourselves. We find a nice steady pace and stick to that. It’s comfortable. However, by not pushing ourselves, we are not meeting new challenges. If we are not challenging ourselves, we are not growing. And, if we are not growing, we are not reaching our potential.

Part of our philosophy at Anthology is to push things to the max. Most of our deadlines are aggressive. Our time budgets are aggressive. And we demand excellence. However, by pushing hard and creating difficult objectives, we are constantly refining our process and growing as a team. Our tiny successes become big successes and our tiny failures becoming huge learning experiences.

 
 

Life Optimization and Efficiency

By Nathan Moore
September 11, 2008
 

I have always been a freak about efficiency - I guess it is a combination of having an appreciation for aspects of engineering and having the tendency to be slightly obsessive-compulsive from time to time. Optimization yields efficiency.

In my day-to-day life, I try to optimize whenever possible - from lines of code in a long web app to simple things like how many loads of laundry I do in a given month. I always try to find the fastest way to get from point A to point B without affecting the quality of the end product.

Optimization is really key to progressing and evolving as an individual. As you optimize aspects in your life, you can begin to take on new things, bigger responsibilities, and explore different options.

Programmers always boast about optimization of code, but I think the principle can apply to all areas of our life - even design. Some of the best designs I have seen have been optimized for simplicity and communication. It is all about getting the core functionality of something and removing the clutter.

 
 

Created by Anthology: Election Countdown Widget Lands as Featured Download on Apple.com

By Nathan Moore
August 28, 2008
 

Recently, Anthology created an election countdown widget for Apple’s Dashboard (OS X) to help promote a new site called Help Me Vote 08. Help Me Vote provides a leadership analysis for each of the presidential candidates, Barack Obama and John McCain - then allows you to compare your rankings with others.

This morning, Apple featured the Election Countdown widget on the homepage of the widget directory. Awesome.

Download the widget:
http://www.apple.com/downloads/dashboard/justforfun/election2008countdown.html
http://helpmevote08.com/widgetry