How Searchable are you?
Last week an attorney friend of mine asked me if we could build him his own site outside of his firm’s using his name as the website domain. He wasn’t attempting to separate himself from his colleagues, he just wanted search engines that might be looking for him, as opposed to the firm, to be able to more easily find him. My advice was that not only should he do it, but each of the other partners in the firm should do the same thing.
A simple landing page with personal contact info as well as links to the company or organization main page and social media links are an easy way to make your organization as a whole more visible online and can lend a more prestigious appearance and a larger footprint in web search results. Also, individuals who may know your public faces of the company or front line employees but not the organization its self can more easily find more information quickly. These sites can be easily expanded for blogging purposes or as online destinations to send clients for specific services.
The more links that feed back to your organization via web search, the better results you’ll have being found online.