You may know what SEO is, but do you know what SSA is…?

... and why it matters to you and your website?  With SEO, you’re learning from the web queries that direct users to your site.  What users type into Google, Bing, or other search engines to get to your website. 

But what about once they are there? 

Does your website have a search box?  Do you know what users are entering in that field?  Would you even know what to do with that information if you had it?

Users of our websites give us massive amounts of information; What pages they go to most often, are they linked in to a page other than the homepage, what is most important to your website visitors, what would they like to see more of (less of),  and are there pages that never get seen… and why not?

Knowing how and why users get to your site is only half of the battle.  Putting together, or updating, a site that meets the needs of the users of the site can be the difference in having a site that people go to, and a site that people use.  If you view your website as a tool, is it a tool that your target audience wants to use?