How Searchable are you?

By Jamie Pilote
 

Last week an attorney friend of mine asked me if we could build him his own site outside of his firm’s using his name as the website domain.  He wasn’t attempting to separate himself from his colleagues, he just wanted search engines that might be looking for him, as opposed to the firm, to be able to more easily find him.  My advice was that not only should he do it, but each of the other partners in the firm should do the same thing. 

A simple landing page with personal contact info as well as links to the company or organization main page and social media links are an easy way to make your organization as a whole more visible online and can lend a more prestigious appearance and a larger footprint in web search results.  Also, individuals who may know your public faces of the company or front line employees but not the organization its self can more easily find more information quickly.  These sites can be easily expanded for blogging purposes or as online destinations to send clients for specific services.

The more links that feed back to your organization via web search, the better results you’ll have being found online.

tags: 
categories:  Random Bites  Marketing  Branding 
 
 

When Opportunity Strikes, Will You Be Prepared?

By Jamie Pilote
 

Over the last two months, millions of Americans were captivated by a sport that most of us hadn’t given a single thought to since a penalty kick 12 years ago.  The US Women’s soccer team began winning their games.  Winning wasn’t exactly unexpected, but how they won drew the attention of the American public unlike any women’s sport has ever done.  Capped by the last minute, short-handed goal against Brazil in the Quarter Finals, America was hooked and the US Women’s soccer team became “our girls.”  Twitter exploded setting a new record for tweets per second, and viewership grew exponentially for the teams next two games of the World Cup. 

Although the team didn’t bring home the cup, America was interested and Women’s soccer in America’s brief window of opportunity to take advantage had begun.  Three days later a record crowd showed up in Rochester New York for a Women’s Professional Soccer match that was supposed to involve several of the heroes of the World Cup team.  Only one problem, none of those players actually played in that game.

...Two weeks later most Americans can no longer name any of the members of that team.

When the right client or company hears about your organization, are you prepared for them to find you online?  Are you proud of what they will find there?  Or, by the time you get ready to take advantage of the new found notoriety have they moved on to the organization that was prepared?  Having a web presence that makes you easily found online and represents your company well, once found, can mean the difference in a new client or a new skeptic. 

Are you prepared to be found… or forgotten?

tags: 
categories:  Web Development  Marketing  Branding  Blogging 
 
 

Anthology Is Hiring

By Nathan Moore
 

Anthology Creative is looking to hire a full time web designer to assist in slicing designs, creating layouts derived from existing designs, designing interface elements, and bringing additional overall awesomeness to our team.

If you are interested, please see details on the Jobs page.

tags:  Jobs 
categories:  Anthology Creative 
 
 

Communication Is Vital, Context Is Key

By Nathan Moore
 

Communication is vital. However, when considering effective communication, context is frequently overlooked. If communication is a process, then context is a key building block of that process.

The video below is one of the most creative and artistic displays of contextual communication I have ever seen. Every scene in the video communicates a single word.

 

If we were to take each of these quick scenes and separate them, they would communicate something entirely different… or nothing at all. Even rearranging the scenes would break the communicative process.

The brilliance of this video is that every scene fits within the context of the scene preceding it. The video begins to communicate words despite the lack of visible text. Even the dialogue is sparse. There are only a few spoken words sprinkled throughout the film to assist in the flow.

Every day, we project and decipher context constantly. Tone, mood, and body language give context to the words we are hearing and saying during conversations. Camera cuts, scores, and editing effects give context to the films we watch. Tempo, pitch, and even instruments give context to the music we hear.

In the same way, context is what makes a design communicate effectively. Differences in color schemes, placement, and even font selections can communicate different concepts. It is imperative that a design communicates the intended message correctly. Context guides this process.

 

 
 

What Is Strategy Really Worth?

By Nathan Moore
 

One of the things we practice at Anthology on a daily basis is strategy. Every decision that we make is intentionally executed to help our clients meet their goals. Websites are no longer just websites; they are marketing tools. Designs are no longer just designs; they are a conduit for effective communication.

It never ceases to amaze me how some companies and organizations think that having a website that was created using a “Website Wizard” will suffice for an online presence. Even when these groups hire a web company, many times, they go for the cheapest option and end up with a horrible template-based design with a logo thrown in the header. These solutions, though cheap, lack the thought and strategy that are crucial to a successful website.

When planning, designing, building, and implementing websites we usually ask two questions with every decision we make:

1. Why are we doing this?
2. What is best for the user and the client’s goals?

The answer to the first question, “Why are we doing this?” forces us to make intentional decisions to benefit the project as a whole. Many times, this also cuts out much of the “fat” that tends to weigh down many websites. If there is no point in having it, we remove it.

The second question, “What is best for the user and the client’s goals?” forces us to act in the best interest of the user and the client. This question arises frequently when we discuss how an interface should flow or what elements we can utilize to strategically draw the users’ attention. The result is an extremely usable website that meets the client’s goals.

However, strategy usually comes at a price. Cheaper solutions that are not driven by strategy are not the best fit for a successful web presence. Everything, from the navigation scheme to the design, needs to be done in an intentional manner to optimize impact and to make your website work for you. Otherwise, it is just wasted web space.