Communication is vital. However, when considering effective communication, context is frequently overlooked. If communication is a process, then context is a key building block of that process.
The video below is one of the most creative and artistic displays of contextual communication I have ever seen. Every scene in the video communicates a single word.
If we were to take each of these quick scenes and separate them, they would communicate something entirely different… or nothing at all. Even rearranging the scenes would break the communicative process.
The brilliance of this video is that every scene fits within the context of the scene preceding it. The video begins to communicate words despite the lack of visible text. Even the dialogue is sparse. There are only a few spoken words sprinkled throughout the film to assist in the flow.
Every day, we project and decipher context constantly. Tone, mood, and body language give context to the words we are hearing and saying during conversations. Camera cuts, scores, and editing effects give context to the films we watch. Tempo, pitch, and even instruments give context to the music we hear.
In the same way, context is what makes a design communicate effectively. Differences in color schemes, placement, and even font selections can communicate different concepts. It is imperative that a design communicates the intended message correctly. Context guides this process.
categories: Web Development Videos Design Anthology Creative