Information Architecture: Evaluate, Decipher, and Organize


June 17, 2008
 

There are many times in our lives that we look around and find ourselves overwhelmed. Occasionally those moments for me are when I am confronted with a lot of information at once. When these moments happen I tend to be reading directions or filling out forms.

Businesses spend so much of their focus on getting people to purchase their products but drop the ball when it comes to helping those customers use their products. Directions seems to be only an afterthought or at the most, minimally considered. There has to be a meeting of minds between businesses and designers about who needs to structure this information. While business should always keep their bottom line in mind, it benefits them to know their limitations. A good designer should be able to evaluate information given to them and decipher how to organize it so that users can follow it with ease.

We, as designers, need to remember that while creating posters and cd covers may be more fun than designing forms and directions, we have an opportunity to change tasks as frustrating as filling out forms and assembling furniture into an easy experience that people can walk away from with a smile. The tasks of a designer are expanding now more than ever. There needs to be an emphasis of the fact that the most successful designs are created with the smallest details in mind and to accomplish that you need a designer.