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Twitter Observation: Local News Stations - WKRN vs. WSMV

By Nathan Moore
October 29, 2008
 

I am seeing more and more media outlets jump on the Twitter bandwagon in an attempt to utilize the latest web trend. However, while many see the obvious opportunity, few actually use it effectively.

Two local news stations here in Nashville are on Twitter: WSMV (an NBC affiliate) and WKRN (an ABC affiliate). Even though both stations utilize Twitter, the differentiation between the two is huge.

Station 01: WSMV

This station hasĀ 5,770 tweets at the time of this post. However, despite the high frequency, EVERY SINGLE tweet is a link back to an article on their website. No replies. No personality. No face to this station. WSMV is using Twitter for the sole purpose of pushing people to their website. Lame.

This strategy misses the sweet spot of Twitter: to participate in the conversation. For WSMV, it is merely a one-way conversation with self-centered objectives.

Station 02: WKRN

WKRN, on the other hand, gets what Twitter is all about. Despite less activity on the account (only 26 updates), each tweet is engaging the users. In addition, they have experimented with using reply tweets in their nightly broadcasts - brilliant.

Instead of taking advantage of Twitter like their counterpart, they are utilizing it to connect to the audience. They are joining in the conversation and engaging users, which is what social media is all about.

Additionally, they actively follow 90 other Twitter users (compared to the 0 users that WSMV follows).

Unfortunately, for whatever reason, the most recent tweet from WKRN was over three weeks ago. I hope they have not dismissed Twitter as a viable communication outlet. If they stick with it, they will find it to be rewarding to their station and their audience. Come on, WKRN - keep it up.

Follow WSMV on Twitter
Follow WKRN on Twitter

Any readers see other news organizations that utilize Twitter effectively?

 
 

Warner Bros. Records Nashville MySpace Layout

By Nathan Moore
June 19, 2008
 

Anthology Creative just revamped Warner Bros. Records Nashville’s MySpace page with a layout design based on their newly-relaunched wbrnashville.com.

If you have a MySpace profile - whether you are a band, a music label, or a business - branding it with a custom layout can create better brand awareness - and let’s face it… the default MySpace design is not much to look at.

WBR Nashville MySpace Design

 
 

Anthology Creative Has New Offices

By Nathan Moore
May 07, 2008
 

After spending almost a year in Cool Springs, Anthology Creative has made the move to Nashville.

I am super excited about the move - We found an outstanding office space in West Nashville. The building is an historic home that has been converted into office space. We currently share the second floor with a couple other small companies.

This suits Anthology better than an office park.

Office

Be sure to update your address book.

Anthology Creative
346 21st Ave.
Nashville, TN 37203

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