I have always been a freak about efficiency - I guess it is a combination of having an appreciation for aspects of engineering and having the tendency to be slightly obsessive-compulsive from time to time. Optimization yields efficiency.

In my day-to-day life, I try to optimize whenever possible - from lines of code in a long web app to simple things like how many loads of laundry I do in a given month. I always try to find the fastest way to get from point A to point B without affecting the quality of the end product.

Optimization is really key to progressing and evolving as an individual. As you optimize aspects in your life, you can begin to take on new things, bigger responsibilities, and explore different options.

Programmers always boast about optimization of code, but I think the principle can apply to all areas of our life - even design. Some of the best designs I have seen have been optimized for simplicity and communication. It is all about getting the core functionality of something and removing the clutter.

Anthology recently had the opportunity to develop a custom spash page for the band Leeland. The project consisted of time-released videos of each band member on the splash page. These videos were humorous and received great response from fans.

A secondary page was created to communicate the band’s “Opposite Way” movement - living the opposite way of the world. This page carried a more serious tone and allowed people to leave stories about how they were living the opposite way. The stories shared here were inspirational to other fans.

LeelandOnline.com
The Opposite Way Movement
Leeland on iTunes

Some web developers tend to believe that the more control they maintain over the user’s experience on a website, the better the experience will be. On the other hand, sometimes, it is the client that insists on certain gimmicky “features” in order to make what, in their minds, is a better website. The more control, the better - right? Ugh.

Websites should gently guide the user experience. It is the job of the web developer to keep the experience from being hijacked and explain these reasons to the client. It is the job of the client to understand why it is essential to guide the user experience instead of commandeering it. Here are 5 annoying ways that websites spit in the face of this mentality by hijacking the user experience:

1. Automatically Resizing the Browser

This is one of the most annoying ways to hijack the user experience. Anytime I visit a site and find that my browser has been resized by some sort of Javascript code, I immediately leave that site. Usually, this “feature” is requested by clients that want their users to be engulfed by the entire site - usually clients that are too proud of their work. The problem today is that users normally have several sites open in tabs and by hijacking the browser and resizing it to what you think is best, it screams that you are more important than anything else on their computer. Leave the browser size alone.

2. Automatically Playing Music

Nothing is worse than enjoying the new Coldplay album in iTunes and then visiting a website that automatically starts playing music that you never asked for. Now I have Coldplay and some cheesy trance music mixed together, polluting the musical atmosphere. I equate this to pulling up next to someone at a stop light that has music blaring, windows down, with no regard to anyone else in earshot. Unless you are a band or a record label (in which case I would still not recommend it, but at least it makes sense), do not automatically play any music even if you have a way for the user to stop it. A nice opt-in music player is the way to go. Let the user choose what comes through their speakers.

3. Automatically Playing Video

This goes hand-in-hand with automatically playing music. Unless the user expects to see a video that automatically plays, do not hijack the experience. For example, if the user clicks a link reading, “See a funny video,” and this link takes them to another page with the video, it would be okay to autoplay the video. Other than that, allow the user to choose when to play the video.

4. Making Links Open in New Windows

This is one hijacking technique that can be debatable. Users are very familiar with the back button on the browser - Heck, even Firefox  now has an enlarged back button to signify hierarchy over the other buttons in the top interface. However, many times, clients feel that if a user clicks on a link to another site, they have essentially lost that user. Solution? Open all external links in a new window. However, this usually does more harm than good. More advanced users know how to use a back button, so if they wish to go back to the site, they can simply use this knowledge and hit the back button. Similarly, these users are also accustomed to having links open in new windows. Therefore, they know how to close a window to get back to the site if the link opened in that fashion. On the other hand, a user without much experience may not realize that a new window has opened when a link is clicked. Thus, when they want to go back to the original site, they may click on the disabled back button - becoming frustrated with this unexpected turn of events. Play it safe. Just allow links to work the way links were meant to work. Don’t force a link to open in a new window.

 5.  Popover Ads

These are becoming more and more popular. I am sure that most users are familiar with them - they are the ads that pop over the rest of the content on the page until you click the (often hidden) close button/link. Again, this is hijacking the user experience because the user expects one thing and receives another. When clicking to read an article, users want to read the article (novel concept, I know). Users don’t want to play the “betcha can’t figure out how to close this ad” game in order to get to the content. Banner ads are bad enough - don’t cover the content with annoying popover ads.

All in all, just be mindful of and respect your users. Keep away from things that force an experience. Always give the user a choice and strategically guide them through an experience. Your website will be better for it and your users will stick around longer.

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Anthology Creative just revamped Warner Bros. Records Nashville’s MySpace page with a layout design based on their newly-relaunched wbrnashville.com.

If you have a MySpace profile - whether you are a band, a music label, or a business - branding it with a custom layout can create better brand awareness - and let’s face it… the default MySpace design is not much to look at.

After spending almost a year in Cool Springs, Anthology Creative has made the move to Nashville.

I am super excited about the move - We found an outstanding office space in West Nashville. The building is an historic home that has been converted into office space. We currently share the second floor with a couple other small companies.

This suits Anthology better than an office park.

Be sure to update your address book.

Anthology Creative
346 21st Ave.
Nashville, TN 37203

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“The problem with communication… is the illusion that it has been accomplished.” -George Bernard Shaw

Communication is essentially what Anthology does. Sure, at the surface, we create some really nice designs and we develop functional websites - but websites function as communicative devices - and as I explored in The Anatomy of Great Design Part 01, great design starts with effective communication. So, the goal at the core of all of this is to communicate to your audience.

As simple as this concept may seem, it is overlooked far too often.

Let’s take websites for example. As companies explore building a website, the natural tendency is to make an attempt to impress potential customers. Too many times, the requests are filled with desires to hijack the user experience (not intentionally), create menus that move and sparkle, and bring attention to non-important items. These requests have the same goal as an executive that purchases a flashy sports car just to “show off” when meeting clients. At the end of the day, the car may be impressive, but whether the job is done effectively is what ultimately matters to the client.

When this tendency to impress is extended into web development, it cripples the ability to communicate effectively. Flashy design, gimmicky features, and unnecessary copy cloud the ultimate goals of the site. And, unfortunately, too many times, the web developer has to lay down and submit to the clients requests - and when that happens, the job is not being completed with excellence.

The problem is that when the site is finished and everyone has gone home, the company may be thrilled with the impressive new website, but if it does not communicate effectively and meet the needs of the users, it is ultimately a failure - it is the illusion that communication has been accomplished.

The next time you are building a new site for your company, keep these things in mind:

1. Deny The Desire To Impress - Users will only be impressed the first time they visit your site. After that, the only thing that keeps them coming back is functionality and ease of use. If you can say “that is coooooool,” it probably is doing more harm than good.

2. Develop A Site For Your Client, Not Yourself - Keep the user in mind when determining how you site will look and how it will function. The site may be about you, but it is more about your user.

3. Determine The Key Goals - And do not add anything to the site that does not directly or indirectly encourage the success of these goals. Stay focused.

Agree? Disagree? Feel free to be heard in the comments section. And as always, remember to subscribe to the RSS for future posts on design, web development, and online marketing.

Yesterday, Compass Cinema launched the Modern Parables Digital Store.

Acclaimed as “Bible Studies For People Who Like Movies,” Modern Parables is a set of six short films based on modernize versions of Jesus’ parables from the Bible. These six films are now available for individual digital download in Quicktime or Windows Media format. Video quality options range from free iPod versions of the films to full HD ready-for-your-massive-home-theater versions ($26.99).

In full disclosure, Anthology Creative designed and implemented the online digital store.

So, now that I have started a blog (for real this time, I promise), why is it worth it? Why should I blog?

My reasons come down to these three things:

1. Content Is a Promotion Strategy

Time to promote - There is no denying that in this new blog/podcast/online video age, content can serve as promotion for just about anything - and for much less than one would spend on newspaper ads, billboards, chess tournament sponsorships, etc. There is absolutely no reason for a company to not be constantly producing content, even if it is micro-content such as tweets.

2. I Need to Give Back

Time to get all sentimental - I would honestly not be where I am today if it were not for the tools, articles, tutorials, etc. that I have found on the internet (thank you, Google). And frankly, until now, I have pretty much been a take-take-take type of information consumer. It is time for me to start producing content for other people that are just as curious as I have been and are looking for new information, interesting approaches to problems, and the like.

3. Blogging Pushes Me Further

Time to be effective - In order to blog effectively, I will need to research. I will need to keep up with what is going on in new media and the internet world. Blogging about these topics will more-or-less force me to become an expert in these topics and to stay relevant. But, don’t get me wrong - you do not need to do these things in order to start a blog - I just feel that I need to stay on top of these things in order to blog effectively.

If you wish to follow this blog and all its goodness, make sure you subscribe via RSS (imagine a little orange icon here).

Yes, I have been the person that recommends blogging to just about everyone I know. However, my attempt to blog previously has been halted on every occasion due to a variety of reasons - mostly me and my lack of focus on any one topic. But, nevertheless, here is the Anthology Creative blog - a blog about design, web development, and just about anything else related to the new media sector.