The next installment of The New Mediology has been pushed to the podcast. In this episode, Bill Seaver and I discuss advertising using banner ads:

• When are they appropriate to use, if ever?
• How do users feel about banner ads?
• What is the return on investment?
• And what are the best practices when you are required to advertise via banner ads.

Check out this episode at The New Mediology website, or to get this and all future episode goodness, subscribe to the podcast via iTunes.